Review of Oberlo Business name generator.

“Oberlo is a marketing platform that allows the users to import dropshipped products into eCommerce stores and ship them to the customers made for the “Shopify” eCommerce platform. Apart from that “Oberlo” is included with a free business name generator.

Users are instructed not to infringe on the brands’ trademarks with this tool. A list of brand names is generated by this generator by joining random words to the keyword. No domain extension or price available with these names.

According to Crivon’s expertise, a brand name must be included with some specific qualities in order to be a branded brand name or a quality brand name that will be the main key to the success of a business.We, Crivon encountered seven factors that make a branded brand name.

None of the brand names that are offered by this generator are single worded brand names which are not a good quality of a brand name generator that Crivon recommends because the Simplicity can make a huge impact and reach people easily. Crivon recommends using single word brand names because they are super easy to remember and spell. If you choose a single word brand name your brand will be popular among users/people.

Word combination usage of Oberlo
Keyword Usage of Oberlo

All the brand names offered by “oberlo” are included with the keywords that users enter in the process of generating brand names. Including a keyword to your brand name can lead your brand to a negative ranking effect from search engines because websites with keywords included domains have been deprioritized after the 2012 google update. So Crivon advocates the idea of not including keywords in a brand name.

None of the brand names that “oberlo” offers are with negative connotations, which is a quality of a good brand name generator that Crivon recognizes because without making a positive impression, expanding your brand/business will become impossible because generally, human beings tend to attract into positive things. If the brand name of your choice has a negative meaning reaching your target audience will become a difficult task.

Almost all the brand names that this generator offers are included with generic words which we Crivon does not recommend as branded brand names because according to the 2012 Google update related to Exact Match Domains (EMD) using generic and partially generic words in a brand name can directly affect the brand in the aspect of search engine optimization (SEO). For a newly initiated brand, it is not affordable risking the rankings so it is better to use a brand name that is not included with a generic word.

Generic word usage of Oberlo

According to Crivon’s opinion, If virtual assistants like Siri & Alexa can pronounce and spell a brand name easily a human definitely can too. Brand names that “oberlo” generates can be spelled by robots, which is a good quality of a brand name generator that we recognize that means humans can easily spell these brand names.

None of the brand names that are offered by this brand name generator are included with special characters, it is a good quality of a brand name generator because including numbers or any special characters like hyphens in a brand name is not wise because human beings tend to forget numbers easily. Apart from that, search engines might get confused and try to correct the search queries so it can directly affect your brand-related searches which is not good for a brand name.

Imitated Brand names offered by Oberlo

Crivon agrees with the idea that a brand name should not imitate any other popular brands but all the brand names that this generator offers are imitated from brand names that are already established which can affect the website in your brand-related searches because those brand names have their own identity and higher ranking compared to a new brand name so if your brand name is an imitation of another brand you will lose the trust of the users and will never have an own identity.

Through a Vocabulary score check, we can have a value to the simplicity of a brand name and how easy it is to remember. Vocabulary scores of the Brand names that this generator offers are between 0-3 which is too low for a brand name. We consider the brand names with a high vocabulary score of 8-10 as the best brand names because they are easy to pronounce and memorize so that your brand name can be easily approached by the users.

Vocabulary score of Brand names offered by Oberlo
Domain Availability of brand names offered and Price of the brand names offered by Oberlo

If you want professional credibility and recognition for your brand a domain extension the best option because according to the US law if you own the “.com” you will be the copyright owner of the brand but the names that “Oberlo” generate as business names are not with any domain extension and are not for purchasing if the ownership of the selected name is not given by the generator that name can never be legally owned by someone so these two are not qualities of good brand name generator.

When a user visits a website the first view makes a huge impact on them. It is one of the deciding factors of user engagement. Because users approach brand name generators in order to purchase the best name for their business/brand. If the user gets a positive impression about the website the time they spend on the site can get increased if not they will leave the website. According to our survey, the first impression that is given by this brand name generator is good compared to the other Brand name generators as it instructs the users not to infringe on other domains while entering the queries the users are to understand that they could get unique names that are not imitations of another popular brand.

First impression given by Oberlo

The brand name generating process is a simple one that’s why people seek a brand name generator to find the best brand name in a shorter time. From this generator, also by entering the keyword users can generate brand names. The process of generating names of this generator is simple, by entering keyword users can generate brand names that will not waste the time of the users unnecessarily.

Brand name generation procedure of Oberlo

Other than the business name generator “Oberlo” offers Traffic calculator, Slogan generator, Logo maker, Reverse image search and Profit margin calculator.

Through the content“Oberlo” educates the users with information about naming a business, Business name generators, Select from thousands of options, it should be short and simple through a somewhat simple content and instruct not to wait too long for the selection.