Review of Shopify business name generator

“Shopify” is an e-commerce platform included with the “Shopify Business name generator” which generates business names and check domain availability instantly. Apart from that, this generator instructs the users not to infringe on other brands’ trademarks with the tool and a 14-day trial is offered once the user uploads their product.

A list of business names which are mixed up with the keyword is generated by “Shopify” and users are instructed to click the business name of their choice in order to open their business store. If they are unable to find the brand name they are looking for they can buy a store on the Exchange market place.

According to Crivon’s expertise, a brand name must be included with some specific qualities in order to be a branded brand name or a quality brand name that will be the main key to the success of a business.We, Crivon encountered seven factors that make a branded brand name.

Brand names that are offered by this generator are not single worded brand names. Crivon encounters it as a weak quality of a brand name generator because the Simplicity can make a huge impact and reach people easily. Crivon recommends using single word brand names because they are super easy to remember and spell. If you choose a single word brand name your brand will be popular among users/people.

Word combination usage of Shopify
Keyword Usage of Shopify

All the brand names offered by “Shopify” are included with the keywords that users enter in the process of generating brand names. Including a keyword to your brand name can lead your brand to a negative ranking effect from search engines because websites with keywords included domains have been deprioritized after the 2012 google update. So Crivon advocates the idea of not including keywords in a brand name

Without making a positive impression, expanding your brand/business will become impossible because generally, human beings tend to attract into positive things. If the brand name of your choice has a negative meaning reaching your target audience will become a difficult task. Some of the brand names that “Shopify” offers are with negative connotations, which is not a quality of a good brand name generator that Crivon recognizes.

Connotations of Names generated by Shopify
Generic word usage of Shopify

Almost all the brand names that this generator offers are included with generic words which we Crivon does not recommend as branded brand names because according to the 2012 Google update related to Exact Match Domains (EMD) using generic and partially generic words in a brand name can directly affect the brand in the aspect of search engine optimization (SEO). For a newly initiated brand, it is not affordable risking the rankings so it is better to use a brand name that is not included with a generic word.

According to Crivon’s opinion, If virtual assistants like Siri & Alexa can pronounce and spell a brand name easily a human definitely can too. Brand names that “Masterpiece'' generates can be spelled by robots which is a good quality of a brand name generator that we recognize that means humans can easily spell these brand names.

The brand names that are offered by this brand name generator are not included with numbers or any special characters, it is a good quality of a brand name generator because including numbers or any special characters like hyphens in a brand name is not wise because human beings tend to forget numbers easily. Apart from that, search engines might get confused and try to correct the search queries so it can directly affect your brand-related searches which is not good for a brand name.

Almost all the brand names that this generator offers are imitated from brand names that are already established which can affect the website in your brand-related searches because those brand names have their own identity and higher ranking compared to a new brand name so if your brand name is an imitation of another brand you will lose the trust of the users and will never have an own identity. So Crivon agrees with the idea that a brand name should not imitate any other popular brands.

Imitated Brand names offered by Shopify
Vocabulary score of Brand names offered by Shopify

Through a Vocabulary score check, we can have a value to the simplicity of a brand name and how easy it is to remember. Vocabulary scores of the Brand names that this generator offers are between 3-5 which is too low for a brand name. We consider the brand names with a high vocabulary score of 8-10 as the best brand names because they are easy to pronounce and memorize so that your brand name can be easily approached by the users.

If you want professional credibility and recognition for your brand, owning the “.com” domain extension is the best option in comparison to others. The brand name purchasing process should be easy and direct. But the purchasing process of “Shopify” is much more complicated compared to the other generators because in order to check the domain availability, the price and go ahead with the purchasing users have to have a user account. According to Crivon’s opinion on the perspective of the users, it is not convenient, time taking and unnecessary for a simple process like brand name purchasing.

Price of the brand names offered by Shopify
First impression given by Shopify

According to our survey, the first impression that is given by this brand name generator is good compared to the other Brand name generators as the users can see the fact that they can generate brand names and check their domain availability instantly which is very useful to a user. When a user visits a website the first view makes a huge impact on them. It is one of the deciding factors of user engagement. If the user gets a positive impression about the website the time they spend on the site can get increased if not they will leave the website because they are using a particular name generator in order to purchase the best name for their business/brand and if they do not get the impression that this site is not capable of fulfilling that need they definitely leave.

The brand name generating process is a simple one that’s why people seek a brand name generator to find the best brand name in a shorter time. Normally by entering keyword users can generate brand names. The process of generating names of this generator is simple, by entering keyword users can generate brand names that will not waste the time of the users unnecessarily.

Brand name generation procedure of Shopify

Other than the business name generator “Shopify” offers other business name generators for different industries. Apart from that online selling, e-commerce hosting, dropping like other services also provided by this generator.

“Shopify” educates the users regarding the process of acquiring a quality brand name, why a brand name is essential to business and explains how to get a quality brand name while giving priority to the customers’ minds for a better reach, through a well-detailed content.

CEO of this “Shopify” eCommerce platform which is located in Ottawa, Canada is Tobi Lutke who created open source libraries and a part of the core team of the ruby on rails. Many of the branches of Shopify is located in many countries in the world.